Marketing 1.0 made the product a celebrity back in the 40’s, 50’s, 60’s, 70’s, 80’s and 90’s. In the 50’s (after World War II) marketing was born as a need for brands to show its products, and the four P’s became its constitution: product, price, promotion and place. It was all about branding and exposure based on consumers’ lifestyle.
In the 70’s and 80’s marketers realized that strategy was the key to make a difference in the competition. Marketing, then, became more than just a business tactic; and concepts such as “target”, brand positioning, global marketing and direct marketing came along.
Life went on and in the 90’s and 2000’s, with the internet and social media inventions, marketing developed new trends based on the consumers’ preferences and how does he/she feel about the brand. Marketing 2.0 realized that consumers would not trust in what brands were saying of their products based on a 1.0 strategy, but would trust more in what other consumers were saying about the products on social media.
Therefore, new concepts such as emotional commerce, e-commerce, ROI marketing, engagement, evangelization and co-creation were born.
When Marketing 3.0 is coming?
No doubt, we are evolving in many levels as humans. I truly believe that a new age is right in front of us and we each have the capacity to contribute while we adapt. People close to media and marketing have a leading role towards this new Information Age that rules the world under a well known premise: “those who rule the information, rule the power”.
That’s why new media is flourishing and has to run to catch up with the new trends that are being created every minute. The rise of information has grown faster than the Industrial Age and it requires we run as fast as we can. Are you willing to?